24/10/2016
Symbolic loss of Dabiq prompts adapted propaganda strategy for Islamic State
One of the greatest tools of the Islamic State (IS) is its propaganda machine. Since its creation, IS has mastered the art of communication, especially on social media, through video production, and by positioning itself to be found during internet searches. It has adopted a communication strategy that is calculated, planned, and powerful. This strategy allows IS to recruit, to inform, and also to terrorize its enemies by releasing videos of mass executions and decapitations. In recent months, the coalition forces have begun to systematically dismantle this machine, both in terms of personnel and electronic infrastructure, forcing IS to adapt and focus more on private electronic messaging and on quality over quantity of materials published.
